Groundwork Events

groundwork | ˈgraund•wərk | n
the foundation; the basic or fundamental parts that allow for and support the rest

What we do

Events are where remarkable humans combine hard work and massive brainpower to create something immersive, significant, and goosebump inducing.

Full-Scale Production

Guerrilla Marketing & Experiential Events

Consumer Events & Brand Activations 

Exhibitions & Trade Shows

Client & VIP Hospitality 

Annual Conferences

Corporate Retreats & Incentive Trips

Wrap & After-Parties 

Film Festivals & Sporting Events 

Opening, Closing, & Award Ceremonies 

Product Launches & Pop-ups

Red Carpets & Screenings

Planning & Logistics

Environmental Design & Fabrication

Venue Selection & Hotel Contracts

Travel Planning & Management 

Transportation & Security  

Guest Services & Experience 

Vendor Procurement & Partner Management 

Client Management & Account Services

Breakout & Speaker Management 

Asset & Collateral Creation 

Financial Strategy & Budget Management Reconciliation  

Staffing & Volunteer Management

A few of our valued clients

Sundance Institute
The Tour of Utah
Stella Artois
Rapha Cycling
Sundance Institute
The Tour of Utah
Stella Artois
Rapha Cycling
AEG Worldwide
Backcountry.com
fly HeLo Agency
Acura
AEG Worldwide
Backcountry.com
fly HeLo Agency
Acura
Canada Goose
teem by WeWork
Sun Valley Film Festival
Amgen Tour of California
Canada Goose
teem by WeWork
Sun Valley Film Festival
Amgen Tour of California
Bentonville Film Festival
George P. Johnson
The Atlantic
BBC America
Bentonville Film Festival
George P. Johnson
The Atlantic
BBC America

Things people say about us in public

 

The hallmark of a successful event is one that feels effortless to attend.

“Your needs are anticipated, your comfort is considered and so is your enjoyment. Groundwork creates those types of experiences. You hire Groundwork when you want every detail to be taken care of and off your plate (so you can do YOUR job).”

Extremely accommodating and undaunted under pressure.

“I worked with Groundwork Events from halfway across the country leading up to one of the country’s biggest events, with very little time to spare and very little notice. The team at Groundwork was extremely accommodating and undaunted under pressure, despite juggling multiple other vendors, agencies, and clients—likely because they make it their business to be attuned to every detail of what they are producing.”

Erica is an expert producer, manager, people-connector, and problem solver.

“You can tell she has years of in-the-weeds, hands-on production experience but is a pragmatic delegator who maintains high-level understanding of everything in the works.”

I’m struck by the creativity and quality of the events they create.

“Whether it’s executive dinners, immersive experiences, trade shows, retreats, large-scale events, or more. Whether it’s on a shoestring budget or millions, each time I’m struck by the creativity and quality of the events they create.”

What really sets them apart…is the partnership and friendship that comes from working with them.

“Groundwork Events takes the guesswork out of events, from their straightforward communication, detailed timelines, comprehensive budgets, experienced staff, and industry know-how. Beyond those amazing qualities, what I have found really sets them apart from other companies is the partnership and friendship that comes from working with them. You feel that they are an extension of your event/company and have your best interest always at the forefront. And this is why it’s hard to imagine doing an event without them on board.”

Groundwork Events has been an amazing partner over the past 10+ years.

“Groundwork Events has been an amazing partner over the past 10+ years, and complemented the work and partners we manage for one of the biggest events in the country. Erica and the team at Groundwork are responsive, collaborative and provide superior quality service to all the projects they are associated with. We look forward to continuing to grow our partnership and work on creative, innovative, and impactful projects together.”

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