About Groundwork Events

Who we are

Groundwork Events is a unique band of honest, fierce, and accomplished kith and kin who build shit, make things beautiful, move people, create, and tweak; we energize brands, clients, and staff alike. We will make you laugh as surely as we will make you think. A common phrase at GWE is, “You are only as good as the people with whom you surround yourself.” Lucky for you, we’re damn good at what we do.

#youareonlyasgoodasthepeoplewithwhomyousurroundyourself

  • Groundwork Events Team at Sundance Film Festival
  • Erica Talley West | Principal
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Erica West

Principal, Founder

Running large-scale, complicated events requires organization—but even more, it demands a no-nonsense, get-shit-done attitude (read: moxie), and Erica has moxie in spades. Her attention to detail is microscopic, her approach is holistic and tireless, and if it gets the job done, she’ll drive the forklift herself in her well-worn Carhartts.

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